FAQs

Q: How are your communications delivered to consumers?
A: Catalina Marketing promotions and advertisements are triggered based on the consumer's purchase behavior (either UPC scans or Card IDs) and delivered at the point of sale, via a full-color, high-speed printer. Catalina Health Resource communications are triggered based on patient's Rx purchase behavior (NDC scan) and delivered at the pharmacy via a high-speed printer.

Q: What countries do you operate in?
A: The United States, United Kingdom, the Netherlands, Japan, Italy, Germany, France, and Belgium.

Q: Does your company just do couponing?
A: No. Targeted incentives (coupons) are just a piece of the range of solutions that Catalina provides its clients. The company also provides targeted advertising, healthcare patient education, interactive solutions, data services and more.

Q: How many stores does your network represent?
A: Catalina is installed in more than 22,000 U.S. grocery, drug and mass merchandise chains, along with more than 14,000 stores installed with the pharmacy network. In addition, the company is installed in nearly 7,000 international stores.

Q: What is the redemption rate of your promotions?
A: Catalina Marketing incentives redeem at an average rate of 6.3%*. This percentage is more than eight times greater than other non-targeted traditional promotional methods.

Q: How effective is Catalina Targeted Advertising?
A: In recent tests, brands utilizing Catalina Targeted Advertising:

• Raised ad awareness by +16% points*
• Improved ad recall by +24% points*
• Drove volume lift as high as +35%

*Test results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.

Q: How many consumers can you reach with your network?
A: Catalina has access to more than 250 million transactions each week, allowing brands to do micro-targeting on a truly mass scale.

Q: How long has the company been around?
A: Catalina Marketing has been targeting consumers with effective communications for nearly 25 years. The company's history can be viewed online.

Q: What jobs are open at Catalina?
A: Please visit our Career Opportunities section for a list of the latest job openings.

Q: How can I contact a representative from Catalina?
A: You may contact Catalina via email or via phone by calling (888) 322-3814.

Q: Where can I find out the latest news about Catalina?
A: For a listing of recent press releases and articles, please visit the Press Releases and Media Coverage pages in the Media Center.