Edward C. Kuehnle
President, Catalina Marketing Services
Catalina Marketing Corporation

As president of Catalina Marketing Services, a division of Catalina Marketing Corporation, Edward Kuehnle has general management responsibility for generating domestic retailer and manufacturer support of new products, channels and innovations in Catalina Marketing's core business. He is also charged with strategically aligning the 25-year-old shopper-driven marketing company with new business trends, as well as further developing it as an industry thought leader.

Since joining Catalina Marketing in 2005, Kuehnle has since led Catalina Marketing Services into new channels, including the installation of the Catalina Marketing Network® in its first chain drug store, mass merchandiser and convenience store. He also played an integral role in transforming the company's core black and white communications to full-color, full-graphics prints. Throughout all these initiatives, Kuehnle has been successful in getting continued and increased support from Catalina's retail and manufacturer partners.

Kuehnle brings nearly 30 years of shopper packaged goods and pharmaceutical industry experience to Catalina. Prior to joining Catalina, Kuehnle held the position of president, then Group President, Information Resources, Inc., North America where he spent six years as a key player in building the company. Kuehnle was also instrumental in managing the transition of ownership, communicating and implementing the organization's new vision and developing a financially sound reorganized structure.

Kuehnle's other executive leadership positions focused in the areas of general management, sales and marketing, and business development for organizations such as Pharmacia, Bristol Myers Squibb, Wyeth Corporation and Coopers & Lybrand. His previous industry experience covers HBC, OTC, Food and Healthcare product categories.

Kuehnle earned his Bachelor of Science in Management/Marketing from St. Joseph's University.