Eric Williams
Executive Vice President, Catalina Marketing Corporation
Chief Information Officer

Eric Williams serves as the executive vice president and chief information officer for Catalina Marketing Corporation (CMC). In this capacity Williams is responsible for directing the strategic technology, research and development, and new application development for the company.

During his tenure with CMC, Williams led the development of Catalina's multi-terabyte data warehouse (now one of the largest transaction-level databases in the world). In addition, Williams was instrumental in the development of the first "Internet-delivered" loyalty marketing solution for basket-level data management. This solution is now utilized as the Frequent Shopper data management application by some of the largest supermarket retailers in the US and internationally.

Previously, Williams served as the vice president of research and development for Catalina Marketing and vice president of retail for Catalina's SuperMarkets Online division.

Williams brings more than 25 years of experience and a broad industry perspective to CMC. His background includes management, sales, marketing, systems design and development, and operations positions with retailers, software development and information technology companies. Prior to joining CMC, he acted as the vice president of retail operations for Catalina Information Resources (CIR), where he developed and implemented leading-edge technologies needed to supply daily scanning data for inventory control and logistics management to top CPG (consumer package goods) companies and retailers throughout the US.

Williams previously served as the regional sales manager for Retail Management Systems, a company which developed one of the first commercially available DEX/UCS (Direct Exchange/Uniform Communications Standards) DSD (Direct Store Delivery) systems. Williams also spent 12 years with Datachecker Systems (formerly National Semiconductor Corporation), where he worked as an account executive, marketing manager, systems analyst, and a field operations manager. During his tenure, Williams assisted in the development and implementation of many "first use" technologies in the supermarket arena including automated time and attendance, automated cash control systems, and radio-frequency in-aisle price verification applications.