Catalina Marketing
  • Brands
  • Retailers
  • Healthcare
  • Company
  • News
  • Careers
  • Contact
 
Why behavioral marketing?

About Catalina Marketing

  • Career center
  • Why shopper-driven marketing?
  • Catalina quick stats
  • History
  • Management
  • FAQs
  • Retail/market coverage
  • Programming dates
  • Office Locations
 

CATALINA MARKETING QUICK STATS


Catalina Marketing Corporation, owns and operates the world's largest, transaction-level, shopper-data warehouse-- powering media networks to intelligently connect CPG, health care, and retailer marketers with specific audiences.

Voted one of the top 100 leading media companies by Advertising Age in 2009.


Use Our Scale to Your Advantage

  • Media distribution channels include 50,000 food, drug and mass locations worldwide, including 18,000 US pharmacies.
  • 25 years of direct-to-shopper, precision marketing experience.
  • Engaging more than 90M households and 130M patients in the US annually.
  • Delivering $7B in relevant shopper value annually, globally.
  • Promotional response rate of 6.3%* - one of the highest in the industry.
  • Proven shopper-driven advertising results - increasing awareness by 16% points, recall by 24% points and volume lift up to 35%**.
  • Relationships with more than 250 national brand manufacturers and 75% of the top 20 pharmaceutical companies.
  • 59 US issued patents and 69 foreign issued patents.
  • Operating in Six countries - US, UK, France, Italy, Germany and Japan.
  • 1,200 employees worldwide.


  *2006 Trends: Carolina Manufacturer Service, Inc.
**Test Results of six advertising pilots. Statistically significant difference between test and control at 90% confidence level. Results represent the weighted average performance across all tested executions within each brand pilot.

  • Products
  • Sitemap
  • Privacy Policy
  • Investor Relations