A vision becomes reality

Driven by their vision and the breadth of their collective experiences, the founders invented the system that would enable manufacturers and retailers to identify customers based on actual purchase behavior and distribute customized incentives at the point of sale. Today, the Catalina Marketing Network^® is installed in more than 22,000 stores in the U.S. International expansion now includes more than 7,000 stores in the Network in the United Kingdom, France, Italy, Germany and Japan.

In 1994, Catalina Marketing created Catalina Health Resource, a division that reaches pharmacy patients with condition-specific health information and direct-to-patient advertising. The Catalina Health Resource Network™ provides similar access to consumers via more than 14,000 U.S. retail pharmacies.

Changing history forever

Since the installation of the first stores in 1984, Catalina Marketing has grown at an impressive rate. The company has expanded its range of behavior-based marketing services and the industries in which they are applied. Now offering services in targeted advertising, interactive and more, Catalina Marketing provides more than 250 million communication opportunities every week. The company has opened up a line of communication between consumers and marketers that will continue to result in new and innovative ways to touch millions of people's lives.