A vision becomes reality
Driven by their vision and the breadth of their collective experiences, the founders invented the system that would enable manufacturers and retailers to identify shoppers based on actual shopper insights and distribute customized incentives at the point of sale. Today, the Catalina Marketing Network® is installed in more than 24,000 stores in the U.S. International expansion now includes more than 8,000 stores in the Network in the United Kingdom, France, Italy, Germany and Japan.
In 1994, Catalina Marketing created Catalina Health Resource, a division that reaches pharmacy patients with condition-specific health information and direct-to-patient advertising. The Catalina Health Resource Network™ provides similar access to patients via more than 18,000 U.S. retail pharmacies.