ST. PETERSBURG, Fla., (November 27, 2007) – A number of lucky Ray's Food Place shoppers will get their holiday presents a little early this year, thanks to a new interactive prize game at checkout, implemented by Catalina Marketing, the global leader in behavioral marketing solutions.

The “Ray's Holiday Treasures” program, running at all Ray's Food Place stores through December 25, is Ray's first venture into online prize programs and the chain's largest holiday shopping event. The program is also Catalina's first retailer-specific program using Catalina's new interactive capabilities, combining shoppers' in-store purchases with online interactive promotions. Shoppers who spend over $25 at Ray's are provided a printed coupon at checkout containing a unique promotional code directing them to Ray's website. After visiting the site, shoppers have a chance to win attractive prizes from Ray's, ranging from $20,000 towards the purchase of a new car to Ray's gift certificates.

“Utilizing Catalina Marketing's point-of-sale targeting capabilities for this first of its kind Ray's event was the best way for us to create a point of difference for our stores during the cluttered holiday season,” said Dan Cepeda, Director of Marketing for Ray's Food Place/C&K Market, Inc. “In only a few weeks, we have had an overwhelming response from customers. We've already had more than 33,000 customers play the game and register online since October 31st.”

“Using Catalina's online program, Ray's can reach shoppers at the point-of-sale and continue to promote their brand online with a unique interactive experience,” said Ed Kuehnle, President of Catalina Marketing Services.

About Ray's Food Place/C&K Market, Inc.
C&K Market, Inc. is a family-owned company based in Brookings, Ore. The company operates Ray's Food Place full service grocery stores, Shop Smart and Price Less Foods stores offering everyday low pricing in a warehouse format. In 1957, Raymond L. Nidiffer, "Ray", purchased a one-half interest in the C&K Market located in Brookings, Oregon, buying out Kimberly and joining Collins in the C&K partnership. In 1969, Collins decided to retire and sold his interest to Ray. As the sole owner of the corporation, Ray began growing the company. Celebrating the 51th anniversary of the first Ray's store opened in 1957, the company now operates 60 stores in Oregon and California. More information can be found at www.ckmarket.com.

Based in St. Petersburg, Fla., Catalina Marketing Corporation (www.catalinamarketing.com) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.