Catalina Category Marketing^®

Catalina Category Marketing^® (CCM) is a behavior-based merchandising event that drives more efficient volume for the manufacturer, increases loyalty to the retailer and provides high value to the consumer. The 4-week window for a CCM event provides a focal point for trade merchandising collaboration between manufacturer and retailer.

CCM drives volume by communicating flexible, high-value incentives to your most valuable category consumers. The consumers that purchase promoted products receive incentives good toward their next shopping trip. Behavior-based targeting and redemption slippage create financial efficiency for the manufacturer.

Request more information about Catalina Category Marketing^®.