Catalina Category Marketing^®

Catalina Category Marketing^® (CCM) is a shopper-driven merchandising event that drives more efficient volume for the manufacturer, increases loyalty to the retailer and provides high value to the shopper. The 4-week window for a CCM event provides a focal point for trade merchandising collaboration between manufacturer and retailer.

CCM drives volume by communicating flexible, high-value incentives to your most valuable category shoppers. The shoppers that purchase promoted products receive incentives good toward their next shopping trip. Shopper-driven purchasing and redemption slippage create financial efficiency for the manufacturer.

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