Checkout Direct^®

Checkout Direct^® (otherwise known as historical shopper-driven communication) allows brands and retailers to reach specific households based on 65 weeks of past purchases insights. By accessing category and brand-level data, you can segment households based on product usage (brand loyals, switchers, competitive users and category never-buys) as well by lifestyle segments. Brands and retailers can then deliver customized offers to influence shoppers' future purchases.

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