Competitive Benchmarks
This sales intelligence tool provides actual shopper information within key shopper segments, delivering actionable competitive information, including performance by region. The tool also recommends brands and categories on which to focus to increase sales and purchase frequency.
Competitive Benchmarks helps retailers understand where they stand in a given market, i.e., whether they are outperforming or underperforming competitors, on a category, subcategory or brand level. The program provides retailers with a competitive spend analysis of their shoppers in critical areas and can put more relevant offers into shoppers' hands. Benchmarking can even show retailers if a decline in sales in a category is attributable to competition.