Loyalty Quotient®
This one-of-a-kind, strategic, "share of wallet" application combines total household grocery expenditures with a retailer's proprietary purchase data to calculate a true measure of an individual household's loyalty to that retailer. In addition to enabling retailers to increase store sales and reduce channel erosion, Catalina Marketing's Loyalty Quotient® clearly identifies their best as well as "at risk" shoppers and helps develop communications designed specifically for them.