New Product Launch Program
With 30,000 new shopper products introduced each year and historical failure rates for these products ranging from 75% to 90%, new brands need tools that deliver effective and efficient promotional communications to the right audience. The New Product Launch Program is designed to build new product awareness prior to distribution by pre-announcing new product releases to the highest category/brand indexing households. The three-impression program can generate significant trial while avoiding subsidization waste by announcing new arrivals and their location once available in stores. It will also maximize ROI by reaching the most profitable non-trier households with action-inducing incentives.