Health, Beauty & Wellness Education: Getting the right message to the right consumer

Natural Purchase Cycle Triggers

• The Catalina system calculates each household’s expected purchase cycle.  Messages are delivered at the optimal time prior to the next anticipated category purchase.
• Messages can be triggered to encourage compliance based on optimal schedules. Your message can be triggered 50 days after a consumer purchases a 60 count bottle of a once daily dose product, which would be ten days before the consumer should need to replenish if using the product as indicated.
• Messages and coupon values are customized based on consumer purchase profiles 

 

Catalina time-based targeting is effective in compressing the purchase cycle of target households. Purchase cycles were compressed from 72 to 35 days.

Benefit Messaging Drives Compliance

“Low health literacy is linked to poor health outcomes and higher healthcare costs.  Nearly ½ of adults have difficulty understanding health information.”*

 

To learn more about Regimen, Frequency and Compliance, contact us.

*Partnership to Fight Chronic Disease