Gain Shopper Insights

Identifying key information about your best shoppers is what effective retail marketing is all about. Catalina Marketing allows you to get deep shopper insights using advanced analytics. A combination of industry experience, advanced capabilities and strategic alliances allow us to help retailers maximize opportunities and avoid risk.

The types of information we provide include:

Store-Specific

• Competitive Impact Studies
• Promotion Evaluation
• Category Management/Marketing Affinity Analysis

Shopper-Specific

• Predictive Modeling
• Share of Wallet
• Demographics and Lifestage Coding
• Segmentation Schemes

Contact a Catalina Marketing Partner Solutions Consultant to learn more.